In this case, the celebrities represent a(n) _.
aspirational reference group Companies often use celebrities popular with their target market to promote their products. The tactic that Cholula is using is called _. Cholula's goal is to give customers experience with the new hot sauce flavor to reduce their risk of purchase and thereby increase trial purchases. The company is sampling the new sauce at a number of supermarkets in Texas, where there are multiple market segments likely to enjoy hot sauces. shaping Cholula Hot Sauce, a Mexican made chili-based sauce brand, is introducing a new hot sauce flavor and wants to use its owners' understanding of its target market to promote the sauce successfully. It therefore appeals to customers who have a(n) _ as outdoor enthusiasts. self-concept REI targets individuals who love and appreciate the outdoors. The company uses a number of variables for segmenting the athletic shoe market, but is especially interested in consumer patterns of living as expressed through activities, interests, and opinions including the ways people spend time, the extent of their interaction with others, and their general outlook on life. Lifestyles Nike is updating data about its many marketing segments for athletic shoes.
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